It seems that a commenter on Pat's blog told him he thought he could make more money by posting those articles on his own site, rather than a revenue sharing site like eHow. That got Pat thinking and now he's asking for input.
So why would someone want to put content on a revenue sharing site rather than creating their own and keeping 100% of the advertising revenue?
In my mind, and the mind of many of those who commented, there are two great reasons.
First, a site like eHow allows you to write about anything and everything, without focusing on a niche.
If you look at the compilation of articles by the average eHow author, you'll see a wide variety of topics. That's one of the things that most eHow authors enjoy. Do you know how to change the oil in your car? Write an eHow about it. Got a good banana bread recipe? Write an eHow about it. Know how to get out of jury duty? You get the idea.
Those articles would not make for a very compelling blog. At least not as far as Google and other advertisers are concerned. But they can represent a nice little residual revenue stream at eHow.
Another great reason to write for eHow is that the site ranks so well in major search engines.
It can take a lot of study, a lot of effort, and frankly, luck, to get a blog or site of your own to rank well. Not to mention time. I think most would agree that developing your own site is much more time consuming than cranking out how-to articles in the eHow template.
With eHow you need only focus on creating the content and let eHow do the rest. While it's true that a little bit of study regarding keywords and search engine optimization will help with your eHow success, it's not mandatory the way it is in getting a site to rank well.
There are other reasons that eHow is a great resource for some:
- No web hosting to secure
- No domains to purchase
- No out of pocket expenses
- No need to know HTML
- You have Demand Studios and Richard Rosenblatt behind you.
So why would anyone want to set up their own blog or site instead of writing for a revenue sharing site like eHow?
First, there's the issue of control.
The revenue stream you generate from eHow is completely dependant on eHow sticking around, staying profitable, and continuing to share revenue with writers. With your own site, those things are within your control.
Secondly there is profitability.
eHow is a revenue sharing site. With your own site the revenue you earn is 100% yours.
But if you, like Pat, are trying to decide which way to go, my message to you is that you don't have to do one or the other. In fact, a site like eHow can work very well in conjunction with your own site(s). They can create links for each other and send traffic back and forth.
eHow articles that fit with the topic of your blog or site can be highlighted there and those that don't can stand alone on eHow.
I'll be eager to hear what Pat decides and, either way, watching his experiment unfold.